Company: EMGD
Client: HearLong
Objective: Logo, Campaign For Hearing Abuse Awareness
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Slang term for "accolades", "proper respect", or "just dues". Popularized in the 1980s by rappers who shortened the term "propers" which was in turn being used as an abbreviated version of "proper respect" at least by the 1960s. The increase in this term's usage during the late 1980s and early 1990s coincided with an increasing fascination with the mafia within rap circles. Both communities have traditionally placed great emphasis on the importance of earning and giving respect.
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